NEWS

Luke O'Rorke is a designer who helps businesses to connect with their audience, raise awareness and increase profitability — regardless of scale or budget.

He has worked with a diverse range of clients from your big brands to your boutique businesses, providing design expertise in branding, identity, websites, art direction, exhibition and events, interiors, book publishing, brochures and advertising campaigns.

Luke writes in the third person from London and is available for freelance projects and collaborations.

Scroll right to see recent and decent work.

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NEW TYPEFACE PRINTING TECHNIQUE
Polymer plates are used to print fine detail photography. I was taught by one of the most talented print makers out there, Martyn Grimmer. Through a happy accident I realised the polymer plates had to potential to print a typeface - whether it be on a relief proofing press or hand stamped. So far results have been successful — it prints well on an old Van de Cook and hand printing on various materials gives amazing results. So what use could it have for everyday designers? I believe this method could be a cheap alternative to producing your own typefaces, the end use being designers using them like rubber stamps. I'm looking into costs to see how feasible it would be in the real world against existing alternatives. More details and photos to follow soon.
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XII GUERILLA MARKETING CAMPAIGN
Helping out friends isn't easy sometimes. 'Lopez' was produced to accompany a new XII artist promotion. Printed on colourplan pristine white, beautiful paper — bloody expensive! I also used a new ink from the US which gave an amazing finish. The image is inspired by graft — you know that thing we all do occasionally. Thank you Richard Avedon and Lopez the oil worker, I'm indebted to you both. There are tons of posters left over. If you want one, get in touch.
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STUFFED
After the success of 'Do Human's Dream of Electric Cars', Sawday's Publishing asked Wire Sky to work on 'Stuffed – Feeding a growing population in climate change’. The book is due out this summer for international release. I left Wire Sky to go traveling before it's final completion, which felt awful. I'll post a link when the book is released so you can all buy it!
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DO HUMANS DREAM OF ELECTRIC CARS?
A Wire Sky designed, Sustrans written, Rebecca Howard illustrated, Sawday’s published book about sustainable travel. Ninety-six beautifully crafted pages showing how you can help change your world, foreword by Adam Hart Davis. From all good bookshops, Waterstones, not forgetting Amazon.
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COMET
My first time using Maya for this project. These how-to-videos are designed to make life a little easier for the inexperienced customer. You can view the videos in full from here.
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LOOK AT ME
Just before leaving Bristol I spent a few late nights at Spike Island working on promotional material. Covers and business cards hand pulled on a very old but reliable Albion Press – built in 1842. Accompanying CDs are screenprinted one colour.
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YJB
Wire Sky won a three-way creative pitch to do a hefty three-tier publication – housed in the box folder pictured above. Three different routes were designed for the pitch with the winning idea further developed and refined. Colouring and bold headlines are used for signposting and navigation.
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GREETING CARDS
Designing DIY greeting cards came to fruition when my friend Stein Olsen's birthday occurred without warning and I felt obliged to make him a card during lunch. The result was a symmetrical folding out cap B, with the message 'B for Birthday' on the inside. I've made a few more now and you can download them, free of charge.
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EFUAH BONNEY
Studio fascia, stationery and promotional leaflets were designed for the launch of Efuah's new studio.
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SIMPLYHEALTH STORIES
Customer stories were created to give the employees of Simplyhealth real life examples of the good work they do for their customers.
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OAKMONT CONSTRUCTION
Specialists in building and remodeling gigantic buildings, Wire Sky rebranded Oakmont by refining the existing logo, producing brochures and a new website. Click here to view site.
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CAST IDENTIDY
Identity for casting call agency. More identity work here…
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SIMPLYHEALTH ANNUAL REPORT
This is my third time working on Simplyhealth annual report. The underlying theme this year focused on the big news that eight brands, including the well-known HSA will now be known as Simplyhealth. You may have seen the ads on television recently.